Younger buyers are looking for a living experience centered on wellness and luxury.
Across the luxury property market, whether in the Caribbean sea or closer to home, developments are seeing growing numbers of younger buyers. With partial home-working looking likely to stay, and wellbeing a permanent priority, younger buyers are looking for a living experience for themselves and their families that is centered on wellness and luxury.
This trend isn’t just being seen in tropical locations, but also in Mainland US. Luxury residential community Tributary, which opened this year in Driggs, Idaho, found that young buyers are eager to buy quickly and move into this remote community, which is close to the Teton Mountains and just a short drive from Yellowstone National Park.
In 2021, 44% of Tributary sales were to buyers in their 30s and 40s, and of those buyers, nearly two-thirds have children aged under 18. Among buyers in their 30s and 40s, almost half made their purchase within just 10 days of first contact. One buyer had a transaction length period of only two days.