Marketing pros explain that there are various reasons a business should change its name. Among them are to freshen the brand, to attract next-generation customers, to avoid brand confusion, or even to escape PR disasters.
Golf courses are no different. A surprising number of today’s heralded layouts once went by a different name. Here are eight of the best examples.
Tributary (Driggs, Idaho)
Old Name: Huntsman Springs
Architect David McLay Kidd moved mountains of soil—more than four-million cubic yards—to metamorphose a vapid high-desert tract on the Idaho/Wyoming border into a visual treat, one ranked among the top three in the state. Rumpled terrain, 153 fescue-fringed bunkers, ball-swallowing wetlands, and massive putting surfaces form the bulk of the challenge, along with a back tee yardage of 7,613. Kidd built the Teton Valley course in 2010 for billionaire chemical magnate and anti-cancer crusader Jon Huntsman Sr., father of Utah governor and 2012 presidential candidate Jon Huntsman Jr. New ownership emerged in 2017 and in a rebranding effort, changed the name to Tributary in 2019.